Follows, retweets and likes: Social media strategy

CADCA's Marketing Manager Sarah Lavoie and Senior Communications Associate Bailey Martin will present an overview of social media marketing and best practices for marketing your organization through several social media platforms, a tool that has become even more critical for reaching your community members during the last year. The webinar will also address how to define a social media strategy, set objectives for your social media marketing campaigns and measure success through social media metrics and analytics.