Webinar: Addressing trending topics on social media

Social media began as a form of personal communication that moved into the business realm without a clear set of rules for how organizations can best use this powerful tool. In the March session of Hot Topics in Practice, Claire Tollefsen, Digital Media Specialist for the Oregon Health Authority, shares tips and resources for helping public health professionals better address trending topics on social media.

This one-hour webinar will feature strategies for connecting directly with key audiences and building micro-influencer campaigns for issues like coronavirus and vaccines. Participants will also learn about practical tools that help small organizations hone their social media persona and establish their reputation as a trusted source.